Tuesday, 1 May 2012

Joe Yule - A Publicists Life


First of all, I just wanted to say thank you to BCC for inviting me to post. I hope this might be of interest to some people.

My name is Joe Yule and I’m the Publicity Assistant for Michael Joseph, Penguin Books. Michael Joseph is the commercial division of Penguin; we publish quality crime, historical and women’s fiction, celebrity non-fiction and have an unrivaled cookery list. We also have a brand new SF/Fantasy imprint called Berkley UK.

First thing to say is...I am the only boy in a team of girls. I initially thought that having such privileged access to a female only environment would be very advantageous but, as it turns out, it has only given me crippling insecurities about my inadequacies as a man. The main part of my role is to support the publicity director and the rest of the publicity team. I’m the first point of call for all enquiries from journalists, authors, book stores etc. I love that my job involves a lot of interaction on a daily basis but I think you have to be quite a confident person to be able to communicate with all these different types of people effectively - sometimes journalists can be rather abrupt on the phone!

So in amongst all the fun, there are some quite demanding administrative aspects and I have to make sure I am super organised in order to stay one step ahead. Even so, I can often be seen sprinting up the corridors of Penguin HQ trying desperately to avert some kind of crisis!

I’m also responsible for planning all of our big author events/book launches. This is definitely the bit of my job I enjoy the most as it means I get to swan around looking at nice venues, tasting canap├ęs whilst pretending that I’m actually ‘working’.

However, as well as supporting my team and ‘working’ on organising book launches, I also look after publicity campaigns for my own titles. For example, I currently look after the PR for Berkley UK – and I suppose it is in this capacity that I’m posting today. As I mentioned at the top, BerkleyUK is Penguin’s brand new SF/Fantasy imprint committed to publishing the highest quality commercial SFF fiction. As a publishing brand, I suppose Penguin is a pretty well known bird but Berkley UK is still very much in its fledgling stage of development. Nevertheless, we have been welcomed with open arms by the community so thank you to BCC and everybody else that has supported us so far! We already have some fabulous US authors on our list and our editor will soon be looking to acquire some UK based authors which we are obviously hugely excited about! If there are any budding authors reading this with ideas for a fantastic new fantasy series – get your pencil sharpened!

For more information on some exciting new Berkley titles to look out for AND an exclusive giveaway then read the full post on the Book Chick City blog here :http://bit.ly/Ks1eto

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